Media Relations Agency

We don't just pitch. We place.

22% of our team comes from top media outlets, so we know how stories get sourced, written, and published, and what makes an editor say yes. In 2025 we secured more than 200 articles and appearances in top-tier media for our clients.

Why most media relations doesn't produce coverage

Many agencies send the same announcement to a long list of reporters and hope something sticks. Journalists ignore it, because it isn't written for their beat or their readers. Coverage comes from the opposite approach: a story built for a specific outlet, pitched to the person who covers that topic, at the moment it's relevant.

How our media relations works

1. Narrative and angles. We define the story only you can tell and turn it into angles editors want: trends you can comment on, data you can share, customer results, and leadership views.
2. Target media list. From our database of 1,500+ outlets, we build a list of the national, business, trade, and local publications, podcasts, and programs your buyers and investors actually follow.
3. Daily outreach. We pitch up to three different story angles a day, each tailored to the journalist receiving it, compared to the one or two pitches a week traditional firms average per client.
4. Reporting. You get a weekly report of every pitch and placement, plus the impact on search visibility, AI mentions, and backlinks.

What's included

• Strategy and planning: message and narrative development, target media lists, and spokesperson strategy.
• Media outreach: proactive pitching to national, business, trade, and local media, plus podcasts and TV.
• Relationship building: ongoing contact with key journalists, editors, producers, and hosts.
• Press releases: writing, distribution, and direct pitching so announcements become articles.
• Reporting: a weekly report of every pitch and placement.

Why earned media matters more than ever

Coverage in respected publications does three jobs at once. It builds trust with the buyers and investors who research you before they reach out. It earns authoritative backlinks that help your website rank in Google. And it gives AI assistants like ChatGPT and Perplexity trusted sources to cite when someone asks for a recommendation in your category. That's why media relations sits at the core of every Classy Media plan, alongside thought leadership and AEO.

Plans start at $4,000/month. Compare plans →