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DTC PR Agency for E-commerce Brands

DTC PR agency for consumer and e-commerce brands that want press to build trust, lower acquisition costs, and drive sales.

Book a free 20-min call

Our clients have been featured in

Why it's different

PR that speaks your industry's language.

Paid acquisition keeps getting more expensive, and shoppers check reviews and press before they buy. Earned coverage builds trust that ads can't, and backlinks from news sites help your store rank. We pitch your founder story, product, and customer results to the consumer, retail, and business outlets your buyers read.

Where we pitch

Consumer lifestyle media, retail and e-commerce trade publications, business outlets, gift guides, and founder podcasts.

DTC PR Agency illustration by Classy Media

PR angles that work for e-commerce and DTC brands

Editors don't cover companies. They cover stories. These are the angles we build most often for e-commerce and DTC brands:

  • Product launches. New products and collaborations for lifestyle media.
  • Gift guides. Seasonal and best-of roundups.
  • Founder story. Why the brand exists and what makes it different.
  • Growth milestones. Retail expansion, funding, and momentum.

What's included

  • Positioning and messaging that explains what you do in the language shoppers, retailers, and investors use.
  • Daily media outreach to the consumer, lifestyle, and business reporters and editors who cover direct-to-consumer, with up to three story angles a day.
  • Thought leadership for your leaders: bylines, interviews, podcasts, and awards.
  • Weekly reporting on every pitch and placement, plus the impact on search and AI visibility.

Why PR matters in direct-to-consumer now

Paid acquisition keeps getting more expensive. Earned coverage and roundups drive sales, build trust, and keep your brand in the answers AI shopping assistants give, without paying for every click.

See our media relations, thought leadership, and AEO services, or compare plans from $4,000/month.

FAQ

Common questions.

Can you get my products into gift guides?

Yes. Gift guides are planned months ahead, so we pitch them early in the season.

Does press help e-commerce SEO?

Yes. Links from high-authority news sites are among the strongest signals for ranking your store and product pages.

How does PR lower customer acquisition costs?

Coverage and roundups keep sending shoppers to your site long after they run, and the backlinks improve your organic rankings, reducing dependence on paid ads.

How much does it cost?

Our monthly plans start at $4,000. We recommend the right plan on the first call, based on your goals.

Let's talk

Our clients are changing the world. We make sure the world knows it.

Ready to elevate your story, sharpen your strategy, and get the attention you deserve?

Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.

Book a free consultation

Prefer email? Send us a note.

So we can check which outlets fit your story before we reply.

We compile information about you when you request information from us about our services and products. The type of information that we save from you includes your name, your company, and your email address. The information compiled will be used to send you the advertising/marketing information you have requested from Classy Media PR and also to carry out informative communications of our current and future products and services and from third parties. Your data will be saved indefinitely until you express your desire to revoke our permission to use it. Your personal information will never be shared with external companies.

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