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Edtech PR Agency

Edtech PR agency for education companies that need schools, universities, learners, and investors to trust their results.

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Our clients have been featured in

Why it's different

PR that speaks your industry's language.

Education buyers care about outcomes, equity, and student safety. Parents and educators are wary of hype. We tell stories about measurable learning gains, teacher and student experiences, and the future of education, and place them in the education, tech, and business outlets decision-makers read.

Where we pitch

K-12 and higher education trade media, workforce and learning publications, business and tech outlets, and education podcasts.

Edtech PR Agency illustration by Classy Media

PR angles that work for edtech companies

Editors don't cover companies. They cover stories. These are the angles we build most often for edtech companies:

  • Learning outcomes. Results from schools, students, and learners.
  • Education trends. Your leaders on AI, access, and the future of learning.
  • Partnerships. Districts, universities, and employers using your product.
  • Product launches. New tools framed around education problems.

What's included

  • Positioning and messaging that explains what you do in the language educators, administrators, learners, and investors use.
  • Daily media outreach to the education, technology, and business reporters and editors who cover edtech, with up to three story angles a day.
  • Thought leadership for your leaders: bylines, interviews, podcasts, and awards.
  • Weekly reporting on every pitch and placement, plus the impact on search and AI visibility.

Why PR matters in edtech now

Educators and administrators trust peers and education media. Coverage there builds credibility for long buying cycles, and business coverage helps you reach investors and partners.

See our media relations, thought leadership, and AEO services, or compare plans from $4,000/month.

FAQ

Common questions.

Do you work with K-12, higher ed, and workforce learning?

Yes. Each market reads different publications, so we build a separate outlet list for yours.

Can you time coverage to the school year?

Yes. Back-to-school, budget season, and graduation are natural news windows we plan around.

How do you show impact for an edtech product?

With outcomes. We turn usage data and educator stories into clear evidence of what your product changes for learners.

How much does it cost?

Our monthly plans start at $4,000. We recommend the right plan on the first call, based on your goals.

Let's talk

Our clients are changing the world. We make sure the world knows it.

Ready to elevate your story, sharpen your strategy, and get the attention you deserve?

Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.

Book a free consultation

Prefer email? Send us a note.

So we can check which outlets fit your story before we reply.

We compile information about you when you request information from us about our services and products. The type of information that we save from you includes your name, your company, and your email address. The information compiled will be used to send you the advertising/marketing information you have requested from Classy Media PR and also to carry out informative communications of our current and future products and services and from third parties. Your data will be saved indefinitely until you express your desire to revoke our permission to use it. Your personal information will never be shared with external companies.

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