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Higher Education PR Agency

Higher education PR agency for universities, colleges, and private schools that want to grow enrollment and reputation.

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Our clients have been featured in

Why it's different

PR that speaks your industry's language.

Students, parents, and donors judge institutions by reputation. Faculty quoted as experts and stories about research and outcomes strengthen it. We build a faculty expert program, pitch research and student stories, and support enrollment campaigns.

Where we pitch

National and local news, education media, research and science outlets, and podcasts.

Higher Education PR Agency illustration by Classy Media

PR angles that work for universities and colleges

Editors don't cover companies. They cover stories. These are the angles we build most often for universities and colleges:

  • Faculty expertise. Professors quoted as experts on news and research.
  • Research breakthroughs. Discoveries explained for general audiences.
  • Student success. Graduates, programs, and outcomes.
  • Institutional news. New programs, campuses, and leadership.

What's included

  • Positioning and messaging that explains what you do in the language prospective students, parents, faculty, and donors use.
  • Daily media outreach to the education, national, and local reporters and editors who cover higher education, with up to three story angles a day.
  • Thought leadership for your leaders: bylines, interviews, podcasts, and awards.
  • Weekly reporting on every pitch and placement, plus the impact on search and AI visibility.

Why PR matters in higher education now

Students and families compare schools online, and media visibility shapes reputation and rankings. Faculty experts in the news build the institution's authority and support enrollment, fundraising, and recruiting.

See our media relations, thought leadership, and AEO services, or compare plans from $4,000/month.

FAQ

Common questions.

Can you build a faculty expert program?

Yes. We identify experts, prepare commentary, and match them with reporters covering breaking news.

Do you work with private K-12 schools?

Yes. Local coverage helps private schools attract families.

How does media coverage help enrollment?

Students and parents research schools online. Coverage of faculty expertise, research, and student outcomes builds the reputation that shapes their shortlist.

How much does it cost?

Our monthly plans start at $4,000. We recommend the right plan on the first call, based on your goals.

Let's talk

Our clients are changing the world. We make sure the world knows it.

Ready to elevate your story, sharpen your strategy, and get the attention you deserve?

Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.

Book a free consultation

Prefer email? Send us a note.

So we can check which outlets fit your story before we reply.

We compile information about you when you request information from us about our services and products. The type of information that we save from you includes your name, your company, and your email address. The information compiled will be used to send you the advertising/marketing information you have requested from Classy Media PR and also to carry out informative communications of our current and future products and services and from third parties. Your data will be saved indefinitely until you express your desire to revoke our permission to use it. Your personal information will never be shared with external companies.

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