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HR Tech PR Agency

HR tech PR agency for companies that want HR leaders and investors to see them shaping the future of work.

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Our clients have been featured in

Why it's different

PR that speaks your industry's language.

HR buyers read about hiring, retention, pay, and culture every day. The stories that cut through connect your product to the workplace trends executives are already worried about. We turn your data and your founders' perspective into commentary on the future of work, and place it in HR, business, and workplace media.

Where we pitch

HR and workplace trade media, business and leadership outlets, recruiting publications, and future-of-work podcasts.

HR Tech PR Agency illustration by Classy Media

PR angles that work for HR tech companies

Editors don't cover companies. They cover stories. These are the angles we build most often for HR tech companies:

  • Workforce data. Insights on hiring, pay, retention, and engagement.
  • Future of work. Your leaders on AI, remote work, and skills.
  • Customer stories. Companies improving their people outcomes.
  • Product launches. New features framed around HR problems.

What's included

  • Positioning and messaging that explains what you do in the language HR leaders, employees, and investors use.
  • Daily media outreach to the HR, workplace, and business reporters and editors who cover HR technology, with up to three story angles a day.
  • Thought leadership for your leaders: bylines, interviews, podcasts, and awards.
  • Weekly reporting on every pitch and placement, plus the impact on search and AI visibility.

Why PR matters in HR technology now

HR leaders buy on trust and peer validation. Coverage in HR and business media positions your company as an authority on work, and workforce data stories are among the most consistently covered topics in business news.

See our media relations, thought leadership, and AEO services, or compare plans from $4,000/month.

FAQ

Common questions.

What angles work best for HR tech?

Workforce data, hiring and retention trends, remote and hybrid work, and AI in HR consistently earn coverage.

Can you reach CHROs and people leaders directly?

We place you in the publications and podcasts they follow, which is how most HR leaders discover new vendors.

How does workforce data turn into coverage?

Reporters constantly cover hiring, pay, and workplace trends. Anonymized insights from your platform give them fresh data, and give you a reason to be quoted.

How much does it cost?

Our monthly plans start at $4,000. We recommend the right plan on the first call, based on your goals.

Let's talk

Our clients are changing the world. We make sure the world knows it.

Ready to elevate your story, sharpen your strategy, and get the attention you deserve?

Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.

Book a free consultation

Prefer email? Send us a note.

So we can check which outlets fit your story before we reply.

We compile information about you when you request information from us about our services and products. The type of information that we save from you includes your name, your company, and your email address. The information compiled will be used to send you the advertising/marketing information you have requested from Classy Media PR and also to carry out informative communications of our current and future products and services and from third parties. Your data will be saved indefinitely until you express your desire to revoke our permission to use it. Your personal information will never be shared with external companies.

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