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Pet Industry PR Agency

Pet industry PR agency for pet food, pet products, and pet care brands that want pet owners to choose them.

Book a free 20-min call

Our clients have been featured in

Why it's different

PR that speaks your industry's language.

Pet owners treat pets like family and research carefully. Vets, trusted publications, and real stories drive decisions. We pitch your products, founders, and pet stories to pet, lifestyle, and business media, and position your experts on pet health and care trends.

Where we pitch

Pet media, lifestyle publications, business outlets, gift guides, and pet podcasts.

Pet Industry PR Agency illustration by Classy Media

PR angles that work for pet brands

Editors don't cover companies. They cover stories. These are the angles we build most often for pet brands:

  • Product launches. Food, health, and accessory launches for pet and lifestyle media.
  • Pet health and care. Expert advice from veterinarians and specialists on your team.
  • Gift guides. Seasonal and best-of roundups that drive purchases.
  • Brand story. Founder, mission, and community stories pet owners connect with.

What's included

  • Positioning and messaging that explains what you do in the language pet owners, retailers, and veterinarians use.
  • Daily media outreach to the pet, lifestyle, and business reporters and editors who cover the pet industry, with up to three story angles a day.
  • Thought leadership for your leaders: bylines, interviews, podcasts, and awards.
  • Weekly reporting on every pitch and placement, plus the impact on search and AI visibility.

Why PR matters in the pet industry now

Pet owners research carefully and trust recommendations from experts and publications. Coverage in pet and lifestyle media builds that trust and puts your brand in the lists and AI answers people check before they buy.

See our media relations, thought leadership, and AEO services, or compare plans from $4,000/month.

FAQ

Common questions.

Do you work with pet tech and services companies?

Yes, including vet services, pet insurance, and pet technology.

Can you get us into gift guides?

Yes. Pet products are popular in holiday gift guides.

Do veterinarians and pet experts help pet brand coverage?

Yes. Expert voices make stories more credible for editors and pet owners. We position your vets and specialists as sources on pet health and care.

How much does it cost?

Our monthly plans start at $4,000. We recommend the right plan on the first call, based on your goals.

Let's talk

Our clients are changing the world. We make sure the world knows it.

Ready to elevate your story, sharpen your strategy, and get the attention you deserve?

Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.

Book a free consultation

Prefer email? Send us a note.

So we can check which outlets fit your story before we reply.

We compile information about you when you request information from us about our services and products. The type of information that we save from you includes your name, your company, and your email address. The information compiled will be used to send you the advertising/marketing information you have requested from Classy Media PR and also to carry out informative communications of our current and future products and services and from third parties. Your data will be saved indefinitely until you express your desire to revoke our permission to use it. Your personal information will never be shared with external companies.

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