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Retail PR Agency

Retail PR agency for retailers and consumer brands that want shoppers, partners, and the trade to know them.

Book a free 20-min call

Our clients have been featured in

Why it's different

PR that speaks your industry's language.

Retail is a battle for attention and foot traffic. Store openings, seasonal campaigns, and executive commentary on consumer trends all earn coverage. We pitch your brand to consumer, retail trade, and business media and time stories to the retail calendar.

Where we pitch

Retail trade media, consumer and lifestyle outlets, business news, local media, and gift guides.

Retail PR Agency illustration by Classy Media

PR angles that work for retail brands

Editors don't cover companies. They cover stories. These are the angles we build most often for retail brands:

  • Store openings and expansion. New locations and markets.
  • Products and collaborations. Launches and partnerships.
  • Retail trends. Your leaders on consumers, pricing, and the future of shopping.
  • Holiday and seasonal. Gift guides and seasonal coverage.

What's included

  • Positioning and messaging that explains what you do in the language shoppers, investors, and partners use.
  • Daily media outreach to the retail, business, and lifestyle reporters and editors who cover retail, with up to three story angles a day.
  • Thought leadership for your leaders: bylines, interviews, podcasts, and awards.
  • Weekly reporting on every pitch and placement, plus the impact on search and AI visibility.

Why PR matters in retail now

Shoppers discover brands through media, social, and AI recommendations. Coverage builds awareness, drives traffic to stores and sites, and earns the authority that helps you rank when people search your category.

See our media relations, thought leadership, and AEO services, or compare plans from $4,000/month.

FAQ

Common questions.

Can you support store openings?

Yes. We pitch local media for every new location.

When is the busiest season for retail PR?

Holiday planning starts in summer, so we pitch gift guides and holiday stories early.

Can PR drive store traffic as well as online sales?

Yes. Local and lifestyle coverage around openings and events drives visits, while online features and gift guides send shoppers to your site.

How much does it cost?

Our monthly plans start at $4,000. We recommend the right plan on the first call, based on your goals.

Let's talk

Our clients are changing the world. We make sure the world knows it.

Ready to elevate your story, sharpen your strategy, and get the attention you deserve?

Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.

Book a free consultation

Prefer email? Send us a note.

So we can check which outlets fit your story before we reply.

We compile information about you when you request information from us about our services and products. The type of information that we save from you includes your name, your company, and your email address. The information compiled will be used to send you the advertising/marketing information you have requested from Classy Media PR and also to carry out informative communications of our current and future products and services and from third parties. Your data will be saved indefinitely until you express your desire to revoke our permission to use it. Your personal information will never be shared with external companies.

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