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Senior Living PR Agency

Senior living PR agency for communities and senior care providers that want families to trust them with the people they love.

Book a free 20-min call

Our clients have been featured in

Why it's different

PR that speaks your industry's language.

Choosing senior living is an emotional family decision. Local coverage of residents, staff, and quality of care builds trust before families visit. We pitch community stories and position your leaders on aging and care topics, and we prepare you for issues that require careful communication.

Where we pitch

Local news, senior and aging publications, healthcare trade media, and business outlets.

Senior Living PR Agency illustration by Classy Media

PR angles that work for senior living communities

Editors don't cover companies. They cover stories. These are the angles we build most often for senior living communities:

  • Resident stories. Residents and programs that show life in your community.
  • Care innovation. Memory care, wellness, and technology programs.
  • Openings and expansions. New communities and renovations for local and trade media.
  • Expert advice. Guidance for families navigating care decisions.

What's included

  • Positioning and messaging that explains what you do in the language older adults, adult children, and referral sources use.
  • Daily media outreach to the local, health, and aging reporters and editors who cover senior living, with up to three story angles a day.
  • Thought leadership for your leaders: bylines, interviews, podcasts, and awards.
  • Weekly reporting on every pitch and placement, plus the impact on search and AI visibility.

Why PR matters in senior living now

Families choosing senior living do careful research, often starting with search. Positive local coverage builds trust with adult children making decisions for their parents, and helps your community stand out in a competitive market.

See our media relations, thought leadership, and AEO services, or compare plans from $4,000/month.

FAQ

Common questions.

Can you help with reputation issues?

Yes. We prepare careful, transparent communication for sensitive situations.

Do you work with multi-community operators?

Yes. We combine local coverage for each community with business media for the operator.

Can PR help senior living communities with occupancy?

It supports it. Coverage builds awareness and trust with families and referral sources, which helps your sales team and fills tours.

How much does it cost?

Our monthly plans start at $4,000. We recommend the right plan on the first call, based on your goals.

Let's talk

Our clients are changing the world. We make sure the world knows it.

Ready to elevate your story, sharpen your strategy, and get the attention you deserve?

Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.

Book a free consultation

Prefer email? Send us a note.

So we can check which outlets fit your story before we reply.

We compile information about you when you request information from us about our services and products. The type of information that we save from you includes your name, your company, and your email address. The information compiled will be used to send you the advertising/marketing information you have requested from Classy Media PR and also to carry out informative communications of our current and future products and services and from third parties. Your data will be saved indefinitely until you express your desire to revoke our permission to use it. Your personal information will never be shared with external companies.

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