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Supplement PR Agency

Supplement PR agency for nutrition and supplement brands that want credibility in a category full of noise.

Book a free 20-min call

Our clients have been featured in

Why it's different

PR that speaks your industry's language.

Supplement shoppers look for proof: quality, science, and trusted voices. We pitch your sourcing, testing, and founder story, position your experts on nutrition trends, and place your brand in health, fitness, and lifestyle media, while staying within supplement claim rules.

Where we pitch

Health and fitness media, nutrition publications, lifestyle outlets, and wellness podcasts.

Supplement PR Agency illustration by Classy Media

PR angles that work for supplement brands

Editors don't cover companies. They cover stories. These are the angles we build most often for supplement brands:

  • Product and ingredient stories. Launches and formulation stories told accurately for wellness media.
  • Expert commentary. Your nutrition experts on trends and research.
  • Founder story. Why the brand exists and what makes it different.
  • Gift guides and roundups. Placement in seasonal and best-of lists that drive sales.

What's included

  • Positioning and messaging that explains what you do in the language consumers, retailers, and health professionals use.
  • Daily media outreach to the health, wellness, and lifestyle reporters and editors who cover supplements, with up to three story angles a day.
  • Thought leadership for your leaders: bylines, interviews, podcasts, and awards.
  • Weekly reporting on every pitch and placement, plus the impact on search and AI visibility.

Why PR matters in supplements now

Supplement buyers are skeptical, and third-party coverage is one of the strongest trust signals a brand can earn. Features and roundups in respected outlets also rank in search and appear in AI recommendations when shoppers compare brands.

See our media relations, thought leadership, and AEO services, or compare plans from $4,000/month.

FAQ

Common questions.

Do you follow FTC and FDA rules for supplements?

Yes. We avoid disease claims and unsupported benefits, and you approve all copy.

Can PR help with retail and Amazon sales?

Press builds the trust shoppers look for before buying, wherever they buy.

How does PR help supplement brands show up in AI recommendations?

When shoppers ask ChatGPT or Google which supplements to try, the answers lean on trusted publications and roundups. Earning features there puts your brand in those answers.

How much does it cost?

Our monthly plans start at $4,000. We recommend the right plan on the first call, based on your goals.

Let's talk

Our clients are changing the world. We make sure the world knows it.

Ready to elevate your story, sharpen your strategy, and get the attention you deserve?

Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.

Book a free consultation

Prefer email? Send us a note.

So we can check which outlets fit your story before we reply.

We compile information about you when you request information from us about our services and products. The type of information that we save from you includes your name, your company, and your email address. The information compiled will be used to send you the advertising/marketing information you have requested from Classy Media PR and also to carry out informative communications of our current and future products and services and from third parties. Your data will be saved indefinitely until you express your desire to revoke our permission to use it. Your personal information will never be shared with external companies.

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