Google AI Overviews Optimization

The answer above the results

For many searches, Google now shows an AI Overview: a summary written by AI, placed above the regular results, with links to the pages it drew from. For questions about your category, that summary is the first thing buyers read, and many never scroll past it.

How Google chooses sources for AI Overviews

AI Overviews are built from pages Google already ranks and trusts. Google favors sources with authority on the topic: established publications, well-referenced websites, and pages that answer the question clearly. Brands that are mentioned across those sources, and websites that earn links from them, are the ones that show up in the summary.

That means AI Overviews reward the same things that make classic SEO work, with even more weight on credibility from third parties.

How we optimize for Google AI Overviews

1. Query research. We find the searches in your category that trigger AI Overviews and see which brands and sources appear today.
2. Earned authority. Through media relations, we earn coverage in the publications Google cites, which also builds high-quality backlinks to your site.
3. Clear answers. We help shape your key pages and expert quotes to answer buyers' questions directly, so Google can use them.
4. Consistent positioning. We make sure your brand is described the same way across every source.
5. Monitoring. We track your presence in AI Overviews for priority searches and report on it.

Why PR and SEO work together here

Every feature we earn does double duty: it puts your brand in front of readers today and adds the authority Google looks for when it decides what to summarize. Over time, that authority helps your own pages rank and get cited.

This is part of our AEO service, alongside ChatGPT visibility and Perplexity SEO.

Plans start at $4,000/month. Compare plans →