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What questions should I ask a PR agency before hiring?

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Short answer

Before hiring a PR agency, ask: What recent results have you earned for companies like mine? Who will work on my account? How often will you pitch, and to which outlets? How do you report results? What do you need from us? What does the contract include, and how long is it?

What questions should I ask a PR agency before hiring illustration by Classy Media

About results

  • Can you show recent coverage for companies in my industry or stage?
  • Which outlets do you think are realistic for us in the first three months?
  • How do you measure success beyond the number of articles?

About the team

  • Who will work on my account every day?
  • What media or industry experience do they have?
  • How many other clients will they handle?

About the process

  • How many pitches and story angles will you send each week?
  • How do you build angles when we don't have big news?
  • How fast do you need approvals and spokesperson availability?

About reporting and pricing

  • How often will we get reports, and what will they include?
  • What exactly does the fee include?
  • What is the minimum term, and how do we end it?

We're happy to answer all of these on a free call. See how our media relations works.

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Related

People also ask.

What should a PR agency need from me?

Clear goals, access to spokespeople, quick approvals, and information about news, data, and customer results.

How do I compare PR agency proposals?

Compare target outlets, pitching cadence, team seniority, reporting, and price for the same scope.

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