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How do I get featured in Forbes?

Short answer

To get featured in Forbes editorially, pitch a Forbes staff writer or contributor who covers your topic with a story that fits their beat: data, a trend, a strong founder story, or expert commentary. Paid programs like Forbes Councils and BrandVoice exist, but they are memberships or sponsored content, not editorial coverage.

How do I get featured in Forbes illustration by Classy Media

How Forbes coverage works

Forbes publishes work from staff journalists and from contributors, independent writers who cover specific beats. Each chooses their own stories. That means the path in is the same as for any outlet: the right story, pitched to the right writer.

Paid options to understand

  • Forbes Councils: invitation and application-based paid memberships that let members publish their own articles.
  • BrandVoice: sponsored content that a company pays for, labeled as such.

Both can have a place, but they are not the same as being covered by a journalist. Be wary of anyone offering to sell you a guaranteed editorial article from a contributor; that violates Forbes' policies.

How to pitch Forbes

  1. Search Forbes for your topic and note which writers cover it regularly.
  2. Read their last few articles and find what they care about.
  3. Pitch a story that fits: original data, a contrarian view, a strong customer outcome, or a founder journey with real stakes.
  4. Keep it short and personal, and offer access to an executive or data.

Our clients have been featured in Forbes and other top outlets through media relations and thought leadership PR.

Related guides

Get help from Classy Media

Classy Media is a PR agency that earns coverage for companies and leaders across every industry, with daily outreach to the journalists who cover your market. See our plans, which start at $4,000/month, or book a free 20-minute consultation.

Related

People also ask.

Can you pay to be featured in Forbes?

You can pay for Forbes Councils membership or BrandVoice sponsored content, but not for independent editorial coverage.

What does Forbes look for in a story?

Stories that fit a writer's beat and matter to business readers: data, trends, strong founder stories, and expert insight.

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