A PR pitch email should include a specific subject line, one personal line showing you know the reporter's work, the story in two or three sentences, why it matters now, proof such as data or a customer result, and a clear offer like an interview or exclusive. Keep it under 150 words.
Subject: [Specific finding or news] for your [beat] coverage
Hi [First name],
Your piece on [recent article topic] stood out, especially [specific point].
[Company] just [news or finding in one sentence]. [One line with the proof: a number, customer, or first.]
This matters now because [timely reason tied to their beat].
Happy to offer [founder interview / full data / exclusive until date]. Would that be useful?
[Name, title, phone]
Follow up once, three to five business days later, and add something new: a fresh data point, a customer, or a different angle. Don't send the same email twice.
Classy Media writes and sends personalized pitches every day through media relations.
Under 150 words. Reporters skim, so put the story in the first two sentences.
Weekday mornings in the reporter's time zone are common, but relevance matters far more than timing.
Email is the default. Social media works for building a relationship before you pitch.
Classy Media is a PR agency that earns coverage for companies and leaders across every industry, with daily outreach to the journalists who cover your market. See our plans, which start at $4,000/month, or book a free 20-minute consultation.
A pitch is a short personal email to one reporter. A press release is a formal announcement sent widely.
Start with a focused list of 10 to 40 who cover your topic, personalized for each.
Ready to elevate your story, sharpen your strategy, and get the attention you deserve?
Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.
Book a free consultationPrefer email? Send us a note.
