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How do you write a press release?

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Short answer

Write a press release with a clear headline, a first paragraph that states who, what, when, where, and why, two or three paragraphs of supporting detail, a quote from a leader, a short company description, and media contact information. Keep it under 500 words, factual, and in AP style.

How do you write a press release illustration by Classy Media

Standard press release structure

  1. Headline: the news in plain language, ideally under 100 characters.
  2. Subheadline (optional): one supporting detail.
  3. Dateline: city and date.
  4. Lead paragraph: the essential news: who, what, when, where, and why.
  5. Body: context, data, and details, most important first.
  6. Quote: a leader explaining why it matters, in human language.
  7. Boilerplate: a short "About" paragraph for your company.
  8. Media contact: name, email, and phone.

Tips that make journalists read it

  • Lead with impact, not your company name.
  • Use specific numbers instead of adjectives.
  • Avoid jargon and superlatives like "revolutionary" or "industry-leading."
  • Make quotes say something new, not repeat the release.

Common mistakes

Burying the news, writing too long, announcing things that aren't news, and sending the release without a personal pitch.

Need help? Our press release distribution service writes, distributes, and pitches your announcement.

Related guides

Get help from Classy Media

Classy Media is a PR agency that earns coverage for companies and leaders across every industry, with daily outreach to the journalists who cover your market. See our plans, which start at $4,000/month, or book a free 20-minute consultation.

Related

People also ask.

How long should a press release be?

Usually 300 to 500 words. Shorter is better if all the key facts are there.

When should I send a press release?

For real news: launches, funding, partnerships, research, executive hires, and milestones.

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