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How do I get press coverage for my business?

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Short answer

To get press coverage, find an angle that matters to a specific outlet's readers, identify the journalist who covers that topic, and send a short, personal pitch explaining why the story is relevant now. Offer data, a customer, or an expert view, follow up once, and respond fast when a reporter replies.

How do I get press coverage for my business illustration by Classy Media

Step by step

  1. Find the story. Journalists don't cover companies, they cover stories: a trend you can explain, data you can share, a surprising customer result, or a strong opinion on industry news.
  2. Pick the right outlets. Start with the publications, newsletters, and podcasts your buyers actually follow, including trade and local media.
  3. Find the right reporter. Read their recent articles. Pitch the person who covers your topic, not a general inbox.
  4. Write a short pitch. A clear subject line, two or three sentences on the story and why it matters to their readers now, and what you can offer.
  5. Follow up once. A brief follow-up after a few days is normal. Repeated follow-ups are not.
  6. Be ready. Have a spokesperson, images, and facts ready, and answer within hours.

Common mistakes

  • Mass-emailing the same pitch to hundreds of reporters.
  • Pitching product features instead of a story.
  • Ignoring a reporter's beat and recent work.
  • Expecting coverage from a press release alone.

Want it done for you? Our media relations team pitches up to three tailored angles a day to the journalists who cover your market.

Related guides

Get help from Classy Media

Classy Media is a PR agency that earns coverage for companies and leaders across every industry, with daily outreach to the journalists who cover your market. See our plans, which start at $4,000/month, or book a free 20-minute consultation.

Related

People also ask.

Do I need a press release to get coverage?

No. Most coverage comes from direct pitches. Press releases help for formal announcements.

How do I find journalists to pitch?

Read the outlets you want to be in, note who covers your topic, and follow their recent work before reaching out.

Let's talk

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