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How do I get quoted in news articles?

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Short answer

To get quoted in news articles, position yourself as an expert on a clear topic, prepare short, specific commentary on news in your field, and offer it quickly to reporters covering the story. Respond to reporter requests within hours, be available for calls, and give useful insight instead of promotion.

How do I get quoted in news articles illustration by Classy Media

Become an easy source

  • Own a topic: reporters look for experts on specific issues, not generalists.
  • Have a bio ready: two lines on who you are and why you're credible.
  • Be fast: reporters often work on deadlines measured in hours.

Ways to get quoted

  1. Rapid response: when news breaks in your industry, send relevant reporters a short comment with your view.
  2. Reporter requests: platforms that connect journalists with sources list daily requests for experts.
  3. Relationships: reporters return to sources who were helpful before.
  4. Data: original data makes you a source reporters cite.

What makes a good quote

A clear opinion, a concrete example or number, and plain language. Avoid jargon and anything that sounds like an ad.

Our thought leadership PR and media relations services prepare commentary and put your experts in front of reporters.

Related guides

Get help from Classy Media

Classy Media is a PR agency that earns coverage for companies and leaders across every industry, with daily outreach to the journalists who cover your market. See our plans, which start at $4,000/month, or book a free 20-minute consultation.

Related

People also ask.

Do I get to review my quote before publication?

Usually not. Most journalists don't share quotes in advance, so prepare carefully.

Can I get quoted without a PR agency?

Yes. Agencies help by knowing which reporters are working on which stories and pitching you at the right moment.

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