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How do I get featured in TechCrunch?

Short answer

To get featured in TechCrunch, bring real news, such as a funding round, a meaningful launch, or notable growth, and pitch the reporter who covers your sector before the announcement, often as an exclusive under embargo. Explain clearly what's new, why it matters, and who backed you.

How do I get featured in TechCrunch illustration by Classy Media

What TechCrunch covers

TechCrunch focuses on startups and technology: funding rounds, product launches, acquisitions, major growth milestones, and trends across sectors like AI, fintech, climate, and enterprise software. Reporters cover specific beats, so the right reporter matters more than the outlet's general inbox.

How to pitch

  1. Have real news. Funding with notable investors, a product that does something new, or numbers that show traction.
  2. Pitch early. Reach out one to two weeks before your announcement.
  3. Offer an exclusive. Many tech reporters prefer to break a story. An exclusive under embargo is often the strongest offer.
  4. Make it easy. Include the key facts, a founder available for an interview, and images or a demo.
  5. Explain why now. Tie your news to a trend the reporter already writes about.

If you don't have big news

Build visibility in trade publications, newsletters, and podcasts, and position your founders as expert sources. That track record makes a future TechCrunch pitch stronger.

See our media relations service and press release distribution.

Related guides

Get help from Classy Media

Classy Media is a PR agency that earns coverage for companies and leaders across every industry, with daily outreach to the journalists who cover your market. See our plans, which start at $4,000/month, or book a free 20-minute consultation.

Related

People also ask.

Does TechCrunch cover small funding rounds?

Sometimes, when the company, investors, or market are interesting. A strong angle matters more than size alone.

What is an embargo?

An agreement that a reporter receives news early but publishes only after a set date and time.

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