To get booked on podcasts, find shows your audience listens to, listen to a few episodes, and pitch the host a specific topic with three talking points that fit their show. Include a short bio, past appearances or media, and why their listeners will benefit. Start with niche shows and work up.
Search podcast apps for your industry and topics, look at who your peers and competitors appear on, and prioritize shows your buyers actually listen to over the biggest shows overall.
Podcasts give you long-form time with an engaged audience, show notes often link to your site, and episodes are indexed by search engines and AI tools.
Podcast placement is part of our thought leadership PR service.
Classy Media is a PR agency that earns coverage for companies and leaders across every industry, with daily outreach to the journalists who cover your market. See our plans, which start at $4,000/month, or book a free 20-minute consultation.
Most editorial podcasts don't. Some shows sell guest spots, which are effectively advertising.
One or two a month on well-targeted shows builds steady visibility without overwhelming your schedule.
Ready to elevate your story, sharpen your strategy, and get the attention you deserve?
Book a 20-minute consultation. We'll review your goals and map the stories and outlets that fit your business.
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